1. A promotion package for the release of an album, to include a music promo video, together with two of the following: • a digipak for the album’s release; • a magazine advertisement for the digipak.
Sunday, 16 August 2015
Useful Pinterest Boards
Follow Sally's board A2 Music Video Inspiration on Pinterest.
Follow Sally's board Creative Digipaks and Adverts on Pinterest.
Follow Sally's board Photoshop Tutorials on Pinterest.
Follow Sally's board Final Cut Pro Tutorials on Pinterest.
Follow Sally's board DSLR Photography Hints and Tips on Pinterest.
A2 Induction Task September 2015
The Purpose of a Music Video
Skills Audit
Complete skills audit in ILP folder. You may wish to make a note of this on your blog.
Then answer the following questions as an introduction to the coursework brief:
Task 1
1. What do you think are the main elements of an album marketing campaign?
2. Have you encountered these techniques in your daily life?
3. What factors make you 'like' a band and therefore download their music, buy their albums and attend their concert?
4. What makes the music video unique?
Task 2
List as many features/conventions of music videos as you can think of.
Friday, 7 August 2015
Monday, 9 February 2015
Monday, 26 January 2015
Wednesday, 19 November 2014
Achieving the band shots
Here are some stills from music videos to show you how to frame your band shots like a real media text. Here is some advice when achieving the band shots for your video:
1. The camera focus is very important and often band members are shot in a shallow focus.
2. Lighting is very important too as it helps focus the audience and create atmosphere in the video.
3. Very tight framing is often used so think carefully about where you position the camera.
4. A few 'full band shots' are used to establish staging but then camera will go into a series of close up and extreme close up shots of all the band members.
5. The camera is rarely still, Often the camera will have slight movement to it to match the flow of the music. This could be a pan, tilt, zoom or dolly.
6. The lead singer is key. You need to have a good performer to act as your lead to pour the emotion and energy of the track down the camera lens. The lead singer is almost always centrally framed.
1. The camera focus is very important and often band members are shot in a shallow focus.
2. Lighting is very important too as it helps focus the audience and create atmosphere in the video.
3. Very tight framing is often used so think carefully about where you position the camera.
4. A few 'full band shots' are used to establish staging but then camera will go into a series of close up and extreme close up shots of all the band members.
5. The camera is rarely still, Often the camera will have slight movement to it to match the flow of the music. This could be a pan, tilt, zoom or dolly.
6. The lead singer is key. You need to have a good performer to act as your lead to pour the emotion and energy of the track down the camera lens. The lead singer is almost always centrally framed.
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